Public Affairs Talkshow
Owning a Piece of America is a ChimeTV Original hosted by one of the nation’s foremost nonprofit leaders, Faith Bautista, who interviews influential leaders to provide valuable knowledge on public policy matters while highlighting compelling stories of the AAPI community. The show, which also features field correspondents Yasmine Tanres and Sonali Chandra, aims to INFORM. INSPIRE. EMPOWER.
A life long storyteller and champion of marginalized peoples, Mary David reaches audiences across television, film, radio, print, and new media. She has been featured as a legal and political commentator for television stations including those at ABC, PBS, CBS, FOX, and WUSA9. Formerly a columnist for the Huffington Post, Mary now writes for AWARE Now Magazine, a publication distributed to 17 million + subscribers. Drawing from her background in pageantry with titles and awards in the Miss America, Miss USA, and Miss United States systems, Mary began her work on camera as a host.
At the CW Network, Mary hosted two shows on Washington D.C. nightlife and fashion. She is proud to join ChimeTV as a Correspondent and Associate Producer. Concurrently, Mary is also the Chief Communications Officer for Stopping Traffic, a nonprofit working to eradicate modern-day slavery through awareness campaigns, training, and empowering survivors.
The organization’s award-winning documentary “Surviving Sex Trafficking” was executive produced by Alyssa Milano, Jeannie Mai Jenkins, and Jeezy. It is streaming on four platforms, including most recently STARZ. This past year, Mary joined the inaugural Human Trafficking Advisory Board at Harvard University to revamp human trafficking outreach prevention. For her advocacy, KTLA in Los Angeles honored Mary as an Asian Pacific Islander Visionary alongside George Takei and Cheryl Burke.
Her honors include being named one of the Top 99 Foreign Policy Leaders in the World Under Age 33, a leadership award from the U.S. Department of State, and receiving the 2014 Global Impact Award from Heal a Woman to Heal a Nation in recognition of humanitarian service across the US and abroad. She graduated with a B.A. in Communication and International Relations and holds a J.D. from the George Washington University Law School.
Yasmine Tanres is an On-Air Host, TV Personality and multimedia journalist based in Los Angeles. Originally from London, Yasmine is British with Spanish and Chinese heritage, has worked across Asia and Europe, and is proficient in German and Spanish. She started her career as a multimedia journalist in London for the UK’s first youth-led news platform London360, supported by the BBC. Since then, she has worked for a variety of digital entertainment and news platforms, including PopFuzion TV and Long Beach Local News. Buoyed by confidence and radiating sincerity Yasmine elicits unexpected candor from anyone she interacts with. She has been featured along with her friends on the Netflix hit series ‘Bling Empire’. Throughout her career she has focused on compelling and educational topics that deserve more media representation, such as migrants making an exceptional difference within their communities.
Her primary research and reporting areas include emerging lifestyle trends, entertainment, women’s rights and wellness. Yasmine has co-created, produced and hosted Talking TED Talks, a live video streaming podcast on AfterBuzz TV, where she interviewed the speakers and affiliated experts on the myriad of topics explored in popular TED Talks. During the pandemic she also launched her own podcast show ‘Tea Talks with Yasmine Tanres’ where she interviewed exceptional guests on their journey and their idiosyncrasies. When she’s not on air, Yasmine focuses her efforts in wellness with her yoga and meditation app, Royal Bliss.
A 25-year media industry veteran, Debbie Lee is responsible for ChimeTV’s strategic partnerships in aspects of DE&I corporate social responsibility, sponsorships, live events and the executive production of its signature public affairs show “Owning A Piece of America”. Led Discovery Communications content rights management team and collaborated in DRTV marketing & infomercial production at TIME LIFE.
From financial and operational analysis to turnaround plans and tactical solutions, Takashi has effectively supported the management of a $3Billion and growing portfolio of ultra-high net-worth individuals. Leveraging his vast exposure to the legal community, Takashi entered the entertainment industry as a consultant for award-winning legal dramas like Boston Legal. He continues his creative work today as a film producer and recently completed production on several full- feature projects.
Non-Profit Boards
President – Children Mending Hearts (Founded by Lysa and her husband— writer, director, producer and Academy Award winner Grant Heslov to teach children empathy and courage.)
Director – Project Angel Food (Prepares and delivers over one million medically tailored meals to the under- served and sick in So. Cal.)
President – Society One Foundation (Provides mentoring and tuition assistance for AAPI kids in underserved communities)
A Few of His Projects
AchievaMed – In 2017, the collapse of the nation’s largest health care enterprise responsible for managing 1.2 million Californians shook up the industry. The abrupt shut down of the company left a dozen health plans and the Department of Managed Health Care panicking. To help avoid a tumultuous transition to new management, Takashi formed Achievamed as the intermediary. In the span of 12 (twelve) months, Achievamed successfully completed the run out of claims for these 1.2 million members. Not a single person was ever in any imminent danger of not receiving medically necessary healthcare services. Not a single person experienced delayed or unfulfilled services.
ChimeTV – First Asian American Network in English Language on Cable. Chief Creative Officer charged to develop and showcase the best of Asian entertainment in the English language sharing stories, issues, heritage and cultures that are uniquely of Asian experience and perspective that have never before been seen on screen in English only.
GoldenTV – Global Streaming Platform and Content Management
Developing an all-in-one marketplace solution for intellectual property and story rights by providing comprehensive tools designed to connect them to members of the entertainment industry to get those stories transacted. Advanced technology enabling matchmaking the story to the ideal director, producer and writer.
Investing extensively in building an impactful slate and ecosystem, state of the art cameras, production and post-production equipment along with the commitment to deploy 100m, several Asian American centric projects have already completed with dozens in development and pre-production.
Whereabouts Unknown – Production Company
Proudly partnering with veteran and one of Hollywood’s top casting agents, John Papsidera along with film producers Sean McEwen and Cassidy Lunnen, Whereabouts is already in production for several films and tv shows with a focus on real life stories.
Society One – Private Club
The club itself has acquired key luxury real estate in Beverly Hills, Pasadena, Malibu with a goal to enhance the presence, influence and participation of its members in the most elite circles of society. It will strategize creative partnerships to create opportunities along with a long term development target to raise the profile and integrity of emerging artists and entrepreneurs.
John Chiang serves on the board of directors of Apollo Medical Holdings, Inc., Chijet Motors and the Deep Medicine Acquisition Corporation. In addition, he further services on the corporate advisory boards of Pasadena Private Lending and Adept Development.
From 2015 to 2019, John served as California’s 33rd State Treasurer. As the state’s banker, he oversaw trillions of dollars in annual transactions, managed a $75 billion investment portfolio, and was the nation’s largest issuer of municipal bonds.
Prior to being elected Treasurer, John served as State Controller from 2007 to 2014. During the Great Recession, he took steps to preserve cash to meet obligations to education and bond holders. His cash management decisions, which included delaying payments and issuing IOUs, were instrumental in keeping the state’s credit rating from plunging into junk status, and his actions saved taxpayers millions of dollars. John aggressively used his audit programs to identify more than $9.5 billion of fraud, waste, and abuse in government programs, the most by any Controller in California’s history.
In 1998, John was elected to California’s Board of Equalization and served two terms, including three years as Chair.
John is a member of the Board of Councilors at the USC Sol Price School of Public Policy, Treasurer of the California State Guard Foundation and a leadership council member of California Forward.
John served as an Aspen Institute Rodel Fellow, Hunt-Kean Leadership Fellow, and USC Center for the Political Future Fellow. He is a graduate of the University of South Florida and Georgetown University Law Center.
Jessica Li is originally from Shanghai China and is the CEO of Modell Talent based in Los Angeles. A well-respected business owner in the Chinese community she has been coaching Chinese and Asian talent of all ages for many years. Jessica graduated from FIT in New York City with a Bachelor degree in marketing and fashion business. Additionally, she is a California licensed realtor, fashion show producer, and event coordinator.
Warren supports ChimeTV‘s programming team in acquiring and developing scripted and documentary content. Before his role at ChimeTV, Warren previously worked as a Development Intern at Paperclip Limited. He earned his BA in Government from Dartmouth College, where he was an Executive Editor of the Dartmouth Law Journal.
As Chief of Staff at ChimeTV, Ariel McCarty oversees daily operations and plays a central role in mobilizing logistics and resources necessary within the company. She assists CEO and Founder, Faith Bautista on special projects and organizes strategic business initiatives from ideation to implementation. She is an alumni of the California State University -Northridge and a social media influencer and branding specialist.
A Filipina Canadian with over a decade of film industry experience, Trixie is responsible for curating ChimeTV programming that highlights the diverse stories, issues, heritage, and achievements of the AAPI community. Her unique perspective on programming stems from her experience heading Script Development at Drive Films and her background in screenwriting, producing, and brand marketing.
Bob Rose brings several decades of invaluable cable TV network leadership to the ChimeTV team. He has an outstanding track record of increasing company asset value in mature and start-up environments. Bob is recognized as a collaborative, creative, and thoughtful leader. As EVP Distribution, he drove affiliate revenue of both CBS Sports Network (2006-2013) and Court TV (1992 – 2006) to well over $100 million annually. Court TV reached a valuation of nearly $1.5 billion when Bob took its subscriber base to 86 million HH’s.
Bob also worked in the non-profit sector, where he was Group Vice President at Sesame Street, responsible for worldwide licensing, including the expansion of Sesame Street’s theme park to Tokyo, Japan and Monterey, Mexico, as well as the creation of Sesame Street General Stores in the US. He cut his teeth when cable was in its infancy (USA Networks, Warner Amex Satellite Entertainment Co.), and on Madison Avenue with Benton & Bowles Advertising and Kurtz & Tarlow.
Bob is married to Alison Rose (Estee Lauder) and has two children, Maxwell 27 (Airline pilot) and Madeline 29 (Madeline Rose Digital Media, LLC).
“The AAPI creative community is underrepresented on TV screens despite the significant contributions they bring to America’s culture and economy. ChimeTV will ensure their incredible stories and creativity will be presented.” -Bob Rose
Emmanuel Williams is a talented storyteller who combines education, entertainment, and enthusiasm in his art. He creates online content and production for brands and TV shows using his experience in cinematography, writing, and directing. With a passion for showcasing art and depth through storytelling, relatability, and his own experiences, Emmanuel specializes in content creation that offers a unique perspective on the world. He is also a competitor on season 14 of American Ninja Warrior and the founder of Project BLKSheep – a clothing brand that empowers people to embrace their authenticity.
January 16, 2023
Faith Bautista, Founder and CEO of ChimeTV didn’t own a TV as a child growing up in the Philippines. When she was eight years old, she remembers looking through the window of her neighbor’s house to watch television for the first time. Fast forward to today, five decades later, and after spending two decades advocating for the voiceless and working collectively for greater financial equality and empowerment for underserved group, Faith is the first Asian American woman to ever own and operate a television network. Said Faith Bautista, Founder and CEO of ChimeTV: “As the only female Asian American TV Network owner and CEO, I pledge to work diligently to open the door for the AAPI creative community. We, particularly women, are vastly underrepresented and even inappropriately portrayed in movies, on TV screens, and behind the camera.”
ChimeTV will host a spectacular launch event on January 21, 2023 at 5pm at the Japanese American National Museum in Los Angeles, CA. There will be prominent US government officials, representatives from embassies, celebrities, AAPI influencers, producers, advertisers, and media from around the country. If you are interested in attending, please email chimetvevents@chimetv.co
Bob Rose, ChimeTV President said: “We applaud Spectrum TV for its commitment to open a channel for a network that will galvanize Asian American Pacific Islander audiences, serving as the leading voice, authority, purveyor of content that portrays the richness and brilliance of Asian and Pacific Islander experiences and cultures, which, until now, has been vastly underrepresented in American media today.”
Ms. Bautista acknowledges she has been angered and saddened over the growing problem of Asian hate in America. Nearly 3 in 4 (74%) AAPI women report experiencing racism and/or discrimination over the past twelve months). She has been a victim herself. This has helped inspire the creation of ChimeTV. Faith believes the more Americans are exposed to the faces and brilliant stories of people who look different from them, the sooner society will naturally evolve toward inclusivity.
Ms. Bautista’s own comments from one attack: “This Asian American is here to stay. Sometimes, a reminder of why we are celebrating the Asian Heritage Month every May comes in the form of irony. One day, I was with Taka, my husband at our favorite bagel place in Marina del Rey, CA. I was outside waiting for him to get our orders, doing my stretching exercises when a man shouted telling me to stop. ‘What’s wrong with what I’m doing?” I replied. He told me something that has no place in this great country of ours: ‘You Asians….You should go back to China!’ “
ABOUT FAITH BAUTISTA
Faith also serves as the CEO of the National Diversity Coalition, an organization of community organizers, faith-based leaders, nonprofit directors, and business owners advocating for the voiceless and working collectively for greater financial equality and empowerment for underserved groups. She also currently serves on advisory boards of the FCC, CDFI, PG&E, Charter Communications, T-Mobile, City of San Diego and Frontier Communications, First Republic Bank, Royal Business Bank. Remove California utilities, and diversity council, and Filipino American Chambers of Commerce.
ABOUT CHIMETV
ChimeTV’s programming celebrates Asian Excellence in front of and behind the camera through a potent curation of the best representational content from all over the world. ChimeTV will launch with a robust mix of modern general entertainment programming – over 70% of which is new to US TV audiences – including dramas, comedy, procedurals, food, travel, lifestyle, wellness, news, mixed martial arts, and digital creator content. ChimeTV will launch with a weekly half hour original, Owning A Piece of America hosted by founder Faith Bautista and premiering Sundays at 3pm et, as the channel scales up a diverse mix of original programming, while running new and iconic acquired series as well as award winning and fan favorite movies. ChimeTV was born out of a necessity to give a real voice to a minority group that has contributed significantly to the American social fabric and economy, but woefully is underrepresented. Our mission is to use the power of TV to break down barriers, bring people together and show the impact, positivity, creativity and most importantly, the reality and love of Asian American Pacific American culture. We are here for the long run and will be instrumental in spreading the power of a diverse culture.
AVAILABILITY
ChimeTV will be carried in SPECTRUM TV®SELECT PLAN in 41 states and will be available to every customer and on channel 147 in New York, Los Angeles and many of the markets Spectrum serves. By March 1, ChimeTV will be available as a premium streaming service through WatchChimeTV.com.
FOR MORE INFORMATION
Contact Bob Rose brose@chimetv.com
Go to chimetv.co for more information
Tad Yo is a member of the Network of Korean American Leaders and the CEO of Ascend Sports and Entertainment, a full-service agency based out of Irvine, California. He previously spent ten-years as the Executive Director of Baseball Operations for Asia for the Boras Corporation. Tad has extensive experience and background in cable programming, distribution, marketing, finance, media sales, and operations, serving as the Vice President and General Manager of Time Warner Cable, Los Angeles Division. Other roles within Time Warner Cable include Vice President of Business Operations and Development, where he managed the strategic direction of the company while cultivating new business opportunities. Yo is a graduate of the University of Denver, Daniels College of Business, earning a BSBA degree in Finance/Marketing in 1994. In 1996, Yo completed his MBA with an emphasis in Finance from his alma mater. He is also an alumnus of the Walter Kaitz Foundation and CTAM University at Northwestern’s Kellogg School of Management and Harvard Business School. In his community, he has served on the boards of the Orange County Forum, The Padrinos at CHOC, Children’s Discovery Museum of the Desert and California State University – San Bernardino.
Yoonj immigrated from South Korea as a child and is a naturalized American citizen. She is an award-winning television journalist, writer, and producer who has reported from four continents. She has received recognition for her coverage of immigration and the drug war, homelessness, environmentalism, and the 2020 presidential campaigns. She is a former Correspondent at MTV News, hosting and writing viral segments on social and political issues for its flagship news show Need to Know, and is the former host/creator of MTV News’s HOLD UP!, a docu-series tackling established assumptions with a fresh perspective. Yoonj is the recipient of the 2020 WOWIE Award for Outstanding Correspondent, beating fellow nominees Trevor Noah and Anderson Cooper; winner of the 2017 Los Angeles Press Club Award for Best Investigative Series; and a Webby Award Honoree, among other distinctions. Yoonj has been a correspondent and Producer at Mic and MSNBC. As a writer, she has published in The Washington Post, Slate, The Guardian, The Los Angeles Times, and other outlets. She was a columnist for Bitch, penning a series called “Model Media” on race, gender, and the entertainment industry, and at 22 was the youngest person to be accepted into The Guardian‘s Diversity Writer’s Workshop. Yoonj has a B.S. in Journalism from Northwestern University’s Medill School of Journalism. She speaks Korean, German, and Spanish.
Jessica is opening doors to ChimeTV Ambassadors, International Asian influencers, as well as investors. Jessica was born in the Philippines and thrust into the role of provider after the murder of her mother when she was fifteen. With four siblings under her care, she began work early, first as a live mannequin and later as a model, actress, talent manager and television host. Telly Award and Communicator Award winning host of The Polished Woman.podcast show on La Talk Radio. Jessica’s book, Date Like a Girl, Marry Like a Women: The Polished Woman’s Guide to Love, Romance and Sex is an Amazon favorite. She is a Reality TV Star known for appearances on “Making A Model with Yolanda Hadid” on Lifetime network and the E docuseries “ Raising A F***ing Star with her daughter model and recording artist Breanna Bunevacz. She is also the creator of “The Polished Woman” brand.
Nearly 20 year media background includes critical roles within the Programming, Acquisitions, Distribution, and Business Development teams at HBO, Univision, Sinclair Broadcasting, El Rey Network, New Line Cinema, Rooster Teeth Productions, WarnerMedia, FilmRise, Fuse Media, Cinedigm, and several others. Dan is a Film School graduate from NYU’s Tisch School of the Arts.
Director Advertising Sales and Marketing and President of OCA Sacramento Chapter. In the past two decades, Jinky has committed her life to advocate, serve and advance the Asian American community in Sacramento and beyond. During her work at ChimeTV and other media company, Jinky helped countless of government entities, non-profit and commercial brands to connect with Asian audience in English, in-language and in a culturally meaningful way. Understanding that Asian Americans have been traditionally under-represented, Jinky strives to combat this inequality, so that crucial and useful information can be accessible to this “often stereotyped and oversimplified” community.
Outside work, Jinky and her OCA team lead over 30 initiatives every year to provide Asian Americans, especially women and the young professionals, with the resources and platform to practice leadership, find support, and continuously grow. Jinky is also an active board member of City of Elk Grove Diversity Inclusion Commission, Anchor University Advisory Council at CSUS, Pacific Rim Heritage Foundation, Filipino Fiesta, Sierra Donor Services Advisory Board.
Globally well known for co-starring in the Hollywood blockbuster film The Last Samurai and starring in Disney movie Wendy Homecoming Warrior on Disney+. Koyamada is also well established producer of entertainment contents at Shinca Entertainment and internationally recognized for his philanthropic efforts at Koyamada International Foundation (KIF).
Coming from an industry where paying attention to details, applying common sense and approaching tasks in a methodical way are the norms, this veteran in private practice Pediatrics brings 33 years experience of not only managing growth and disease uncertainties on his little patients but also running a successful Pediatric group in the not so distant past.
Taka, as he likes to be called, husband of Faith Bautista, brings into the organization a sense of stability and accountability, a fresh diplomatic no non-sense style within ChimeTV’s “no dress code and no drama” culture.
His leadership proclivities started to show during his adolescent years. Growing up in his native Peru, he was a founding member and first Director of the Medical Science Department of a Japanese undergraduate youth organization in Lima. Several decades later he became an advisor and English translator to former Peruvian President Alberto Fujimori when Mr. Fujimori was exiled in Japan and Chile.
His medical research in Measles at his alma mater, Universidad Peruana Cayetano Heredia, caught the attention of the Neurovirology Department at Johns Hopkins School of Medicine (Baltimore, MD) and his 38 years old publications are still referenced in current review articles in virology and infectious diseases. He also participated as medical consultant for Univision’s “Despierta America” hosted by the legendary Amelia Macchiavello.
Pragmatism, analytical, out-of-the-box thinking, relentless dedication and passion for AAPI issues and Asian matters in general is what Taka is all about inside ChimeTV.
Faith Bautista is the founder and CEO of the first Asian owned television network, ChimeTV. She currently serves as the President & CEO of the National Diversity Coalition (NDC), an organization of community organizers, faith-based leaders, nonprofit directors and business owners advocating for the voiceless and working collectively for greater financial equality and empowerment for underserved groups. Faith Bautista advocates in the halls of Congress, in the California legislature, and in front of key federal legislators such as the Federal Reserve, FDIC, OCC, FHFA, FTC, FCC and SEC and among America’s Fortune 500 corporations, as a major voice for the ethnic minority.
Faith currently serves on the corporate advisory board for FCC, First Republic Bank, Chair of T-Mobile California Advisory Board, Co chair for PG&E, OCWEN Mortgage, Royal Business Bank, Charter Communications, and Council of Filipino American Chamber of Commerce that has 24 chambers in the US. Faith was also a member of the Office of Thrift Supervision Minority Depository Institutions Advisory Committee and sat on the Low-Income Oversight Board for the California Public Utilities Commission.
Faith is the host of a prime-time news show on Charter cable television, Spectrum News 1 “Owning a Piece of America,” conceived in 2014 that discusses issues such as the future of homeownership, small business lending, technical assistance and consumer protection. Through her leadership, she has gained the support of Corporate America in reaching out to minority groups and has been a leading advocate for low-income and underserved communities.
May 05, 2022
Charter Is First to Agree to Distribute the Only Asian-American and Woman-Owned Channel in TV History
ChimeTV Will Showcase Asian Excellence from the Diverse Cultures within Asian American and Pacific Islander Communities around the Globe
LOS ANGELES, Calif. – ChimeTV, a general entertainment TV network and digital platform devoted to serving multigenerational Asian-American and Pacific Islander audiences in English, will launch early in 2023, making it the only 24/7 channel to represent the voices and stories of Asian people in the United States and around the world. Charter Communications, Inc., which operates the Spectrum brand of Internet, TV, Mobile and Voice services, will carry the new channel on its Spectrum TV Select® video tier.
“Our network’s vision was born out of a necessity to give a real voice to a minority group that has contributed significantly to the American social fabric and economy, but is woefully underrepresented on TV screens, and we are passionate about providing content reflective of what America and the Asian world really looks like,” said Faith Bautista, CEO of ChimeTV. “We applaud Charter for its commitment to open its linear platform to a channel that will galvanize Asian American & Pacific Islander audiences and serve as the leading voice, authority, purveyor of programming and content that portrays the rich and diverse Asian experiences and cultures.”
“ChimeTV signifies something necessary and important at this time in our history, and, in essence, CHIME means: Creating History in Media Entertainment.” Bautista added.
ChimeTV’s carriage means the new network will be available to Charter video customers everywhere across the company’s 41-state operating footprint, which includes media markets with some of the highest Asian populations in the U.S. such as New York, Los Angeles, Honolulu, Dallas, Tampa and Orlando.
“Charter has a longstanding commitment to delivering programming that reflects the diverse voices and perspectives of our customers,” said Tom Montemagno, Executive Vice President of Programming Acquisition for Charter. “We look forward to adding ChimeTV to our lineup upon its launch and providing millions of Spectrum customers access to its timely and unique Asian-themed lifestyle and entertainment content.”
Bob Rose, President of ChimeTV, said, “The network has lined up programming partners, including Singapore-based allrites, a global leader for film and television content, to procure programming, including original productions plus series. allrites has access to some of Asia’s most respected studios and is led by executives with vast Asian programming, licensing and Emmy Award-winning production experience; we will serve American audiences content they have never seen.”
ChimeTV will soon begin a digital awareness campaign to reach audiences across all social platforms, partnering with top Asian influencers, leading up to the launch of the groundbreaking network. Building on Faith Bautista’s current public affairs platform, Owning A Piece of America, which can be seen on Spectrum News 1, the 24/7 network will focus on Asian communities by leaning into Asian Love to combat Asian Hate. It will use PSAs and Town Hall meetings featuring well known AAPI leaders in pop culture, medicine, science, tech, business, politics and sports.
About ChimeTV. ChimeTV is the only 24/7 Asian American-focused general entertainment programming cable network, delivered in English, that is Asian American owned. It will feature content that is entertaining, uplifting, aspiring, funny, and informative while shining a positive light on AAPI communities to promote Asian love, culture and stories. ChimeTV will focus on Asian excellence in entertainment, music, film, beauty, sports, the arts and business, while promoting faith, family and culture. CHIME: Creating History In Media Entertainment!
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all of the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside of it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers), both for Windows and for MAC users.
Despite our very best efforts to allow anybody to adjust the website to their needs, there may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to